ɛïɜ sunshine for your soul ɛïɜ

Close your eyes and feel the love come washing over you. Today this is a prayer especially for you, through Alexi Murdoch‘s spectacular song and mantra. (Thank you to Cecilia St. King for sharing this love.)

Something Beautiful
(lyrics and music by Alexi Murdoch. This song has not yet been offered for individual or CD sale, as far as I am aware.)

May the Grace of God be with you always, in your heart
May you know the truth inside you from the start
May you find the strength to know that you are a
part of something beautiful…

And I thought that I saw, a light Shine, I thought that I saw a light shine
Yes, I thought, that I saw, a light Shine; I think I see a light shine, now….

May the Grace of God be with you always, in your heart
May you know the truth inside you from the start
May you find the strength to know that you are a
Part of something beautiful…

May the Grace of God be with you always, in your heart
May you know the truth inside you from the start
May you find the strength to know that you are a
Part of something beautiful…

And I thought that I saw, a light Shine, I thought that I saw a light shine
Yes, I thought, that I saw, a light Shine; I thought that I saw a light shine
Yes, I thought, that I saw, a light Shine; I thought that I saw a light shine
Yes, I thought, that I saw, a light Shine; I thought that I saw a light shine
Yes, I thought, that I saw, a light Shine; I think I see a light shine….now

From the corner of my eye I thought I saw a light shine
From the corner of my eye I thought I saw a light shine

And I thought that I saw, a light shine, I thought that I saw, a light shine
Yes, I thought, that I saw, a light Shine; I thought I saw a light shine now
(From the corner of my eye I thought I saw a light shine
From the corner of my eye I thought I saw a light shine)
And I thought, than I saw, a light shine, I thought that I saw, a light shine
Yes, I thought, that I saw, a light Shine; I think i see a light shine now

May the Grace of God be with you always, in your heart
May you know the truth inside you from the start
May you find the strength to know that you are a
Part of something beautiful.

(The following is a personal essay inspired by a conversation I had with a friend about developing a new ethical version of marketing for my sacred business. (thank you Theresa :) This concept is still very much a work in progress for me, but it is a start and something I can do to with greater awareness, avoiding exploitative tactics.)

the yins and yangs of marketing
by becky jaine

I spent nearly 20 years making a living working in marketing and public relations–crafting words, messaging and images to evoke emotions in people to take actions around the products and services I worked for. It was my job. As a lover of words,(not to brag) but I was quite good at it.

Five years ago I took a radical sabbatical. For many reasons I left my career to be fully present as a mother, to raise my husband’s and my three children. He and I made a conscious decision to reduce our financial expenditures on things like restaurants, expensive grocery food, new clothes, extra shoes, paid entertainment, Christmas presents for each other, and fancy vacations involving planes and hotels, instead to invest that time and would-be money into our children. It has not been easy, but it is a decision both he and I committed to.

Motherhood has been the most challenging and rewarding experience I have ever known. As my children got older, I asked myself how I’d like to contribute to the world, outside of being a mother, and how I could make a difference in the lives of people in my immediate community, using my passions, gifts and talents and my experience. I knew eventually I would return to working outside my home, but I wasn’t sure in what capacity. I knew –however– I was no longer passionate about marketing.

When my son was 1, I began co-creating a women’s circle in my city. Women came and were validated and nourished by the time we all spent together and the activities we chose to do, many times creating positive ripple effects around us.

Last year I began offering special small group retreats for women, intended to inspire women to take better care of their spirits and perhaps to rekindle their individual passions and gifts. To create this experience I listened to my heart and also drew from my years of event planning.

I also began offering programs for middle-school aged girls in my community, offering a special time and place to honor their creativity, kindness, and for the girls to talk and listen to each other and validate their feelings and opinions. This draws on my passion for creativity and belief in kindness.

These three adventures/ventures have become my work … my job–well, in addition to my responsibilities to my family. These passions have become the way I will give and receive and now hopefully to financially support my family.

The work I do now has become my sacred business. I didn’t find it, the work truly found me. After years and years of making my own path, I paused long enough to let the path find me, and I am so grateful to my husband for everything he has done to allow this to blossom and to unfold.

Because I know how to market the heck out of something, I feel a great responsibility to ethically promote my work, without exploitative tactics or ploys. I haven’t done anything intentionally to evoke media response, or to attract people by exploiting their emotions. Instead, I choose to focus on sharing my intentions with my work, one person at a time. It may mean fewer people come, and that’s ok. In time–if what I am doing is truly needed and valued in my community–my work will grow and continue to blossom and hopefully support, celebrate and nourish many more people.

For the past year–to help heal my wonky immune system–I have gone to Chinese acupuncturist. He and I have had some really interesting conversations about marketing. He has taught me about Chinese theory of Yin and Yang and he even told me about one of his teachers marketing their business in a Yin manner. This notion piqued my curiosity because Yin Marketing seems counter culture, but –to me– YIN marketing feels more ethical.

According to a Chinese theory there are two forces in the universe: yin is the passive, negative force, and yang the active, positive force. The American Heritage Dictionary says about yin and yang that wise people will detect these forces in the seasons, in their food, and so on, and will regulate their lives accordingly.

Considering this theory in marketing, it appears most marketing is driven by Yang principles: Messages are created that tout the benefits, augmenting the thing or feeling that appears to be lacking that can only be resolved if the product or service is purchased.

Yang is can be dominating, demanding, exposing, forthright. Yang can propagate or exploit feelings of lack. It can create vulnerability. Yang marketing can make people feel inadequate unless they buy something.

For my sacred business, instead of using what I knew–what I’ve come to see as Yang marketing– I have gone about it in a different way … intentionally choosing to focus on what I care about and what I can do, one person at a time, through my work.

To me, this is Yin marketing. Yin can be nourishing, replenishing, responsive. Yin believes in abundance. Yin is not aggressive or noisy.

Yin OR Yang marketing may each inspire people to take an action–like registered for a program or buying a product–but the intention behind each is slightly different.

My intention through Yin marketing my sacred business is to attract to me those who I can support– not necessarily to fill all my openings. As I learn about the subtleties of Yin marketing, I know I have to work on growing my faith. I have to trust that through YIN marketing, magic will happen outside the actions I take … that if my work is truly needed and valued that I will be supported and sustained.

I have to believe that maybe me and my hubby will one day be able to afford a real take out pizza again.

What do you think about the Yins and Yangs of Marketing?

love in this moment

loveinthismoment2012beckyjaine

love in this moment

when life doesn’t make sense
when pain is much to bear
a simple question that transforms that need to know
and dilutes the pain:

how can I  be love in this moment?

~becky jaine~

♥♥♥♥♥♥♥♥♥♥♥♥♥rmw♥♥♥♥♥♥♥♥♥♥♥♥♥

rainbow catcher_beckyjaine 2014

My Sonshine is a rainbow catcher. He finds a lot of rainbows. He is 5 years old and a very wise old soul: yes, my teacher. His quest, discovery and sharing of rainbows reminds me to always be on the look out for them too.

Last night, Sonshine and I were having a cuddle in what was once our breastfeeding chair. He started kindergarten last week and has been extra cuddly at night, like when he was a toddler, perhaps because he feels the daily physical separation. He’s doing so well adjusting to school and seems to love most things about it, while I –on the other hand– am staying insanely busy to fill the void of the missing daily sillies, giggles, and jaunts the past 5 years of him have gifted.

Our cuddle talk started, rocking gently safe within the chair we had spent so much of our life together in. We were giggling and smiling and looking deeply into each others eyes.

sonshine says, “I don’t want to die. Why does everything have to die?”

i say, “I know Sweetie, sometimes I feel scared about dying.”

sonshine: “I miss GiGi.” (GiGi is his great grandmother who passed three summers ago when he was 2.)

me: “I miss her too.”

pause

sonshine: “What does God feel like?”

me: (pausing and trying not to offer my own projections) “What do you think God feels like?”

sonshine: “All of us. He feels like all of us.”

me: pause pause pause

sonshine: “We are all God.”

me: “I love that. Yes! That feels so good to me.” (giggle cuddle squeeze.)

sonshine: “How do babies get in Mommies tummies?”

me: pause … thinking, forgetting to ask him how he thinks … scrambling a little — is this the time for full disclosure? …  umm, NO… ummmm, get creative but be honest… “Mommies and Daddies put them there.”

sonshine: quickly “How?”

me: “They have a very special love cuddle and that puts the baby in the Mommy’s tummy.”

sonshine: “I don’t want to get married when I grow up because I never want to leave you and Daddy. I miss you.”

me: pause

sonshine: thinking…. “Do sometimes people get married and live with their Mommies and Daddies?”

me: pause … hoping …. letting go … holding onto this precious moment … simultaneously “Um, well, I suppose that is possible.”

me: cuddling and holding onto my boychild with all my might …  knowing that these moments are going far more quickly than I can ever prepare for…

<3 mama becky <3

plant love as seed

plant love as seed becky jaine 2014 watercolor

Plant love as seed,
in every intention,
every action
and every response.
love… love … love.
(goodness, I’m trying … trying … TRYING!!!!!!!!!! )

<3 becky <3

cowbird mirror

cowbird teacher becky jaine 2014

cowbird mirror

out of the black and brown, cowbird burst into my awareness.
staring at me through my windows,
seeming to follow me
as i walked room to room.
(because this life is all about me, isn’t it?)

a songbird–i was pleased to discover–
his delightful tweetly-tweet-twee
captured my heart daily, for weeks.

at first i thought it was me he was after
me–yes– meetly-meet-mee

slightly embarrassed (to myself), i came to realize
it was not me but it was he
–his own magestic reflection on the windowpane–
he was at the center of his obsession.

cowbird has come beckyjaine 2014

he’d primp, preen and puff
sanguine
tweetly-tweet-twee
unwavering
begging, calling after himself, hour after tireless hour.

i talked to cowbird, i tried to set him straight

i told him if he didn’t get over his gorgeous regal self
he’d never meet his mate.
if he didn’t turn his attention away from his own beauty
he would surely meet ill fate.

cowbird didn’t listen.
spring sprung on.
sun up
sun down
tweetly-tweet-twee
tweetly-tweet-twee
the gay bird became Narcissus.

watching and listening to him,
thinking and feeling for him,
mimi–i named him–sacrificed his spring
all the while teaching me-me how not to fly.

<3 becky jaine <3

cowbirdteachme beckyjaine 2014

” Ring the bell that still can ring. Forget your perfect offering. There is a crack in everything. That’s how the light gets in.” ~Leonard Cohen

shared especially for those souls who must embrace this way of life–continuing on– this song as personal anthem.
( <3  R A R  <3  J D C <3  )

“Anthem”
by Leonard Cohen

The birds they sang
at the break of day
Start again
I heard them say
Don’t dwell on what
has passed away
or what is yet to be.
Ah the wars they will
be fought again
The holy dove
She will be caught again
bought and sold
and bought again
the dove is never free.
Ring the bell that still can ring
Forget your perfect offering
There is a crack in everything
That’s how the light gets in.
We asked for signs
the signs were sent:
the birth betrayed
the marriage spent
Yeah the widowhood
of every government –
signs for all to see.I can’t run no more
with that lawless crowd
while the killers in high places
say their prayers out loud.
But they’ve summoned, they’ve summoned up
a thundercloud
and they’re going to hear from me.
Ring the bell that still can ring …
You can add up the parts
but you won’t have the sum
You can strike up the march,
there is no drum
Every heart, every heart
to love will come
but like a refugee.Ring the bell that still can ring
Forget your perfect offering
There is a crack, a crack in everything
That’s how the light gets in.

Ring the bell that still can ring
Forget your perfect offering
There is a crack, a crack in everything
That’s how the light gets in.
That’s how the light gets in.
That’s how the light gets in.

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